CHAPTER II BASIS OF THEORY

2.1 Product Design

Product Design is a scientific field or profession that determines the shape / form of a manufactured product, process forms to fit the wearer and in accordance with the production process capability in the industry who produce it. The basic aim of all efforts made by a product designer in the works is to make life more comfortable, pleasant, and efficiently with the human learn to do when conducting activities within the work, at home, or in other places. By studying the parts of products that directly interact with human users, it is hoped can be generated in addition to products that are safe for the users is also safe for the environment. At the end of the touch of a product designer who was born an elegant product that makes people want to buy it.

A product designer is expected to possess and develop the characteristics of creative, original, and has the ability to process the form, capable of working together in multidisciplinary, controls applied in the field of ergonomics and marketing, and able to present ideas in a systematic and clear. Product designers to develop and explore a wide scope of alternatives through drawings and models, then narrowing the design as directed by the alternative selection through benchmark tests the user's needs and manufacturing capabilities.

The term "Industrial Product Design" or "Industrial Design" first appeared in the early 20th century as description from preliminary creative process in respect of goods that are mass produced. To overcome the complexity of a mass production process, product designers need to conduct usability testing of products to assure that a product can meet the needs, desires, and expectations of users, and often they rearrange the components or parts to make products more efficiently to produce and easy to be assembled, repaired and recycled.

A product designer must have and must have:

- Creative problem solving skills

- The ability to pour a quick sketch concepts with

- Ability to communicate verbally and written with good

- Computer skills.

In addition, to face competition and criticism of a product design is also basically has 6 important points:

1. Science (product design - such as those mentioned above)

2. Intellectual (thinking skills of scientific, creative, innovative alternatives)

3. Talents (product concept, drawings, models, computer)

4. Participatory (the concept of problem solving. Plans and reviews, making decisions)

5. Speak Up (able to express their opinions)

6. Open Mind (able to accept change and input)